Digital Platform for Sustainable and Low-Carbon Event Management
Summary
We propose the implementation of Bluease, a SaaS platform designed to facilitate the evaluation, management, and improvement of sustainability in all types and sizes of events on the Island of Elba—ranging from concerts and business conferences to sports and cultural festivals.
Bluease enables event organizers to calculate their carbon footprint, generate tailored sustainability plans, assess alignment with the Sustainable Development Goals (SDGs), and automatically produce reports in compliance with international standards such as ISO 20121, the GHG Protocol, and the SDGs.
This is a flexible solution tailored to the unique characteristics of island and coastal environments. It not only connects various local providers—thus fostering a local and sustainable economy—but also empowers event organizers to autonomously manage and assess the sustainability of their events.
All of this is achieved through a simple and accessible process, while ensuring alignment with the highest standards of sustainability, transparency, and positive impact.
Bluease enables event organizers to calculate their carbon footprint, generate tailored sustainability plans, assess alignment with the Sustainable Development Goals (SDGs), and automatically produce reports in compliance with international standards such as ISO 20121, the GHG Protocol, and the SDGs.
This is a flexible solution tailored to the unique characteristics of island and coastal environments. It not only connects various local providers—thus fostering a local and sustainable economy—but also empowers event organizers to autonomously manage and assess the sustainability of their events.
All of this is achieved through a simple and accessible process, while ensuring alignment with the highest standards of sustainability, transparency, and positive impact.
Foreseen impact
Environmental Impact:
Bluease enables a direct reduction of event-related carbon emissions through optimized management of mobility, energy consumption, materials, and waste. The platform also promotes shared responsibility among all participants—organizers, attendees, and suppliers—by raising awareness and encouraging collective action to minimize environmental impact.
Social Impact:
The platform fosters active participation of the local community in sustainable practices. It integrates inclusion modules to ensure that sustainability initiatives are accessible to all social groups, promoting diversity and equity in participation.
Economic Impact:
By streamlining processes, Bluease helps reduce resource use and environmental management costs—up to an estimated 70% savings—while enhancing event reputation. The platform is built on the principle of integrity, ensuring that all reported data is accurate, verified, and aligned with corporate social responsibility and sustainability standards.
Transparency:
Automated, third-party validated reporting and clear communication of sustainability outcomes strengthen stakeholder trust and ensure adherence to transparency principles throughout the event sustainability management process.
Scalability:
Bluease is built on a globally recognized model, making it highly scalable. Its methodology is adaptable to all types of events—cultural festivals, conferences, trade fairs, sports competitions—thanks to its digital, modular, and customizable design.
By empowering organizers to autonomously manage the sustainability of their events and providing training materials not only for them but also for their teams, volunteers, suppliers, and attendees, Bluease maximizes positive impact while minimizing adoption barriers.
This makes Bluease an ideal solution not only for the Island of Elba, but for any island or coastal community aiming to achieve carbon-neutral events.
Bluease enables a direct reduction of event-related carbon emissions through optimized management of mobility, energy consumption, materials, and waste. The platform also promotes shared responsibility among all participants—organizers, attendees, and suppliers—by raising awareness and encouraging collective action to minimize environmental impact.
Social Impact:
The platform fosters active participation of the local community in sustainable practices. It integrates inclusion modules to ensure that sustainability initiatives are accessible to all social groups, promoting diversity and equity in participation.
Economic Impact:
By streamlining processes, Bluease helps reduce resource use and environmental management costs—up to an estimated 70% savings—while enhancing event reputation. The platform is built on the principle of integrity, ensuring that all reported data is accurate, verified, and aligned with corporate social responsibility and sustainability standards.
Transparency:
Automated, third-party validated reporting and clear communication of sustainability outcomes strengthen stakeholder trust and ensure adherence to transparency principles throughout the event sustainability management process.
Scalability:
Bluease is built on a globally recognized model, making it highly scalable. Its methodology is adaptable to all types of events—cultural festivals, conferences, trade fairs, sports competitions—thanks to its digital, modular, and customizable design.
By empowering organizers to autonomously manage the sustainability of their events and providing training materials not only for them but also for their teams, volunteers, suppliers, and attendees, Bluease maximizes positive impact while minimizing adoption barriers.
This makes Bluease an ideal solution not only for the Island of Elba, but for any island or coastal community aiming to achieve carbon-neutral events.
About the solver
Bluease is a startup accelerated by Lanzadera, one of the most renowned business accelerators in Spain. It was founded by Mar Domínguez Agudo, an environmental activist and social entrepreneur with a strong background in corporate environmental consulting. Mar speaks fluent Italian, having lived in Italy, and holds a deep personal affection for the country—an experience that reinforces her commitment to supporting sustainable development within Italian communities.
Prior to founding Bluease, Mar developed sustainability assessment tools for international corporations, focusing on enabling the effective implementation of sustainable practices.
With Bluease, she now delivers innovative solutions for sustainability management in both events and companies—combining advanced technology, international standards, and a strong educational and inclusive approach.
Key experience includes:
Evaluation of events aligned with ISO 20121 standards and the UN Sustainable Development Goals (SDGs).
Success cases: MadBlue Festival, Madrid Sports Summit, and events for Biotherm and other major brands committed to sustainability.
Prior to founding Bluease, Mar developed sustainability assessment tools for international corporations, focusing on enabling the effective implementation of sustainable practices.
With Bluease, she now delivers innovative solutions for sustainability management in both events and companies—combining advanced technology, international standards, and a strong educational and inclusive approach.
Key experience includes:
Evaluation of events aligned with ISO 20121 standards and the UN Sustainable Development Goals (SDGs).
Success cases: MadBlue Festival, Madrid Sports Summit, and events for Biotherm and other major brands committed to sustainability.
Indicative budget/Phases
The implementation of Bluease on the Island of Elba is structured into three progressive phases to enable efficient adaptation, pilot testing with key events, and long-term sustainable scaling. Each phase is designed to maximize impact, ensure economic viability, and scale the model at the regional level.
Phase 1: Adaptation and Initial Deployment (3 months)
Objective: Prepare the platform for its specific use in Elba, respecting the island’s geographic, cultural, and operational context.
Translation and cultural adaptation of the platform (limited to the evaluation module; does not include educational or communication materials).
Technical and operational training sessions for local organizers and key stakeholders (e.g. authorities, municipal technicians, logistics operators).
Estimated cost: €3,000
Phase 2: Pilot Implementation (5 months)
Objective: Validate the solution with relevant events, gather feedback, and optimize the evaluation and reporting process.
Customized licenses for pilot events (cultural festivals, gastronomy fairs, conferences, etc.).
Direct technical support for the initial configuration and generation of third-party verified sustainability reports.
Estimated cost:
€950 per pilot event
(Example package for 5 events: approx. €4,750)
(To illustrate the applicability of Bluease, here are some flagship events on the island that could serve as pilot examples:
-Maratona dell’Elba: A marathon that traverses the island’s unique natural landscapes, promoting sport and sustainable tourism.
-Capoliveri Legend Cup: An international mountain biking competition attracting participants from around the world.
-SEIF – Sea Essence International Festival: A festival focused on the protection and appreciation of the sea and its essence.
-Elba Isola Musicale d’Europa Festival: A cultural event that blends music, art, and nature in scenic settings.
-Festival del Camminare (Walking Festival): An initiative that encourages hiking and nature connection through guided walking routes.)
Phase 3: Consolidation and Scaling (from month 8)
Objective: Expand the platform’s use to smaller-scale events and establish a long-term support network for continuous improvement.
Adjusted licenses for small and medium-sized events, with targeted support.
Development of a local partner network (for carbon offsetting, waste management, energy efficiency, etc.).
Translation and adaptation of educational and communication materials (guides for organizers, volunteers, and attendees).
Ongoing training, communication, and outreach activities.
Estimated cost:
€950 per additional event
€7,000 for partner network development and materials adaptation
Total estimated project cost:
Starting at €15,000 (based on a 5-event package, with the option to scale at €950 per additional event)
Phase 1: Adaptation and Initial Deployment (3 months)
Objective: Prepare the platform for its specific use in Elba, respecting the island’s geographic, cultural, and operational context.
Translation and cultural adaptation of the platform (limited to the evaluation module; does not include educational or communication materials).
Technical and operational training sessions for local organizers and key stakeholders (e.g. authorities, municipal technicians, logistics operators).
Estimated cost: €3,000
Phase 2: Pilot Implementation (5 months)
Objective: Validate the solution with relevant events, gather feedback, and optimize the evaluation and reporting process.
Customized licenses for pilot events (cultural festivals, gastronomy fairs, conferences, etc.).
Direct technical support for the initial configuration and generation of third-party verified sustainability reports.
Estimated cost:
€950 per pilot event
(Example package for 5 events: approx. €4,750)
(To illustrate the applicability of Bluease, here are some flagship events on the island that could serve as pilot examples:
-Maratona dell’Elba: A marathon that traverses the island’s unique natural landscapes, promoting sport and sustainable tourism.
-Capoliveri Legend Cup: An international mountain biking competition attracting participants from around the world.
-SEIF – Sea Essence International Festival: A festival focused on the protection and appreciation of the sea and its essence.
-Elba Isola Musicale d’Europa Festival: A cultural event that blends music, art, and nature in scenic settings.
-Festival del Camminare (Walking Festival): An initiative that encourages hiking and nature connection through guided walking routes.)
Phase 3: Consolidation and Scaling (from month 8)
Objective: Expand the platform’s use to smaller-scale events and establish a long-term support network for continuous improvement.
Adjusted licenses for small and medium-sized events, with targeted support.
Development of a local partner network (for carbon offsetting, waste management, energy efficiency, etc.).
Translation and adaptation of educational and communication materials (guides for organizers, volunteers, and attendees).
Ongoing training, communication, and outreach activities.
Estimated cost:
€950 per additional event
€7,000 for partner network development and materials adaptation
Total estimated project cost:
Starting at €15,000 (based on a 5-event package, with the option to scale at €950 per additional event)